A luxury skincare brand targeted at female professionals, PerfecTone blends the sophistication of European skin care with the radiance of the Bahamas. Focusing on the art of renewal, they believe that beauty is ageless and create all of their products to embrace individuality and enhance well-being.
The concept was to create a luxurious, minimalist design, with an emphasis on distinctive fashionable letterforms to complement the intensity and strength of a contemporary cosmetics company. We worked closely with the client to craft an identity that is feminine, sophisticated and modern. Using a high contrast of black and white ensures that the brand is visually elegant and fundamentally timeless. The overall brand strategy was built around a single, central, unifying idea of empowering women of all ages to embrace their individuality and enhancing the lives and confidence of women by revealing their intrinsic beauty.